Customer behaviour

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Digital stats

According to, 5.18 Billion of the population use the internet, 81% of shoppers choose to research a business online before making a purchase with 55% searching for online reviews and 47% searching for the business’ website according to google research.

According to Linnworks’ study, 76% of consumers value convenience as one of their top priorities.

Research and Information Gathering: Consumers often start their journey by researching products or services online. They may use search engines, visit websites, read reviews, and compare options. By understanding the information they seek, you can optimize your website content, provide relevant and accurate information, and make it easily accessible.

Mobile Usage: With the widespread use of smartphones, mobile browsing has become increasingly common. Optimizing your website for mobile devices ensures a seamless experience for users on-the-go. Responsive design, fast loading times, and intuitive navigation are essential for capturing mobile users and keeping them engaged.

Personalization: Consumers appreciate personalized experiences tailored to their preferences. By analyzing user data, such as browsing history, purchase behavior, and demographics, you can offer personalized product recommendations, targeted offers, and relevant content. Personalization enhances engagement, increases conversions, and fosters customer loyalty.

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